Cancellation Policy
There will be no refunds for registrations cancelled whatsoever. Substitutions can be made, without a fee, by contacting [email protected].
Strategic Communications Planning for Business Impact & ROI
It’s time to move beyond the to-do list and start showing how communications truly drives business results.
Join IABC Atlanta for a virtual panel discussion built for communicators who are ready to connect their work to strategy, outcomes, and ROI — but might be wondering where to start. Whether you're in-house, agency-side, running a small shop, or supporting comms teams as a vendor, this session is packed with real talk and practical takeaways.
You’ll hear from voices across the spectrum — a corporate comms leader, an agency strategist, and a measurement expert — sharing how they’ve helped teams shift from busy to business-focused.
We’ll talk about:
- What questions to ask when aligning comms to business goals
- How to frame success in ways that resonate with leadership
- Smart, doable ways to start measuring impact (even if it’s not perfect)
This session is for communicators who are ready to lean in, level up, and lead with strategy.
We’ll wrap with a candid Q&A — so bring your questions and join the conversation.
Register now and get inspired to build comms plans that make a real business difference.
Tickets
$10.00 Member Ticket
$15.00 Guest Ticket
