AI can generate content in seconds – but it can’t decide what matters. That responsibility still belongs to human storytellers.

A question looms large for business communicators everywhere: just because you can use AI, does that always mean you should? AI is transforming how we create, scale, and deliver communications, but it’s also blurring the lines between efficiency, creativity and ethics.

In this virtual IABC Atlanta event, we’ll explore what it means to use AI responsibly – without stifling innovation. Designed for business communicators, this session will examine how AI is reshaping creative work, where risks to brand trust and reputation can emerge and how to put smart, practical guardrails in place.

We’ll share real-world ways to boost speed and efficiency while maintaining authenticity, inclusivity and ethical standards. You’ll leave with a clearer sense of where human judgment matters most – and how communicators can lead responsible AI adoption inside their organizations.

If you’re navigating AI tools, policies or creative gray areas, this conversation is for you.

About our speakers

Fred Roselli

Vice President of Global Corporate Affairs, IHG Hotels & Resorts

Fred Roselli is Vice President of Global Corporate Affairs for IHG Hotels & Resorts, where he leads internal, hotel colleague and owner communications across the Americas, as well as for the company’s two largest functions, Technology and Marketing. Before joining IHG, Fred held senior communications roles across agency, corporate and nonprofit sectors, supporting recognized organizations including Coca-Cola Enterprises and Boys & Girls Clubs of America. He earned a BA in Journalism and Mass Communications from the University of North Carolina and a Certificate in Sustainability Leadership from the University of Cambridge. Fred is active in the Atlanta community through the Alliance Theatre and Big Brothers Big Sisters of Metro Atlanta.

Thom Gonyeau

Principal and Co-owner, Mountain View Group

Thom Gonyeau is Principal and co-owner of Mountain View Group, a creative and strategic communications agency based in Atlanta and New York, where he has worked for nearly four decades. A former producer, he now serves as Executive Producer, partnering with clients and internal teams to develop communication strategies, messaging, creative assets and digital tools. His work spans multinational corporations, government agencies and nonprofits, including GE HealthCare, The Coca-Cola Company, Newell Brands and the United States Air Force. A long-time advocate of Creative Problem Solving, Gonyeau is a certified trainer, award recipient and former board chair with the Creative Education Foundation.

Richard Rimer

Principal, Offit Kurman

Richard Rimer is a Principal at Offit Kurman who helps family-owned businesses, entrepreneurs and growing companies protect their most valuable assets – their names, logos and reputations. His practice focuses on trademark protection and brand strategy, advising clients across industries including food and beverage, technology and professional services. With hands-on experience as both a business owner and advisor to large corporations, Richard brings a practical, business-minded perspective to his work. He understands the pressures of building brands, managing risk and securing intellectual property early, and is valued for the clarity and actionable guidance he provides clients. Clients appreciate his ability to translate complex legal issues into clear business decisions.